LaneTally
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Billing

Billing, refunds and cancellation

Version: 1.0, November 3, 2026

LaneTally is sold by Brightforge Labs LLC, a Florida limited liability company. In this page, "LaneTally", "we" and "us" mean Brightforge Labs LLC. This page is part of the Terms of Use. LaneTally is opening soon; these are the rules that apply to paid plans from the day they open.

What you are buying

LaneTally is online software for truck dispatchers, carriers and owner-operators, sold as a subscription. It is a digital service: nothing is shipped. You use it in your web browser at lanetally.com, right after you sign up and your first payment goes through. The LaneTally phone apps do not sell anything inside the app. You subscribe and pay only on lanetally.com.

Prices

All prices are in US dollars (USD). Paid plans are charged per month.

  • Dispatcher plan (you book loads for carriers): $39 USD per month with 2 trucks included, plus $12 USD per month for each extra truck. Unlimited office users.
  • Carrier owner plan (your company books its own loads): 1 to 2 trucks $49 USD per month; 3 to 5 trucks $99 USD per month; 6 to 10 trucks $159 USD per month; plus $12 USD per month for each truck above 10.
  • Free: carriers that use a dispatcher on LaneTally, drivers and brokers never pay.
  • Pay by the year: pay 10 months, get 12. The yearly price is 10 times the monthly price, charged once a year.

Automatic renewal

Paid plans renew automatically. Your plan renews at the end of each billing period (every month, or every year if you pay by the year), and we charge the card you gave us each time, at the price shown for your plan, until you cancel. You can cancel at any time (see below).

Founding member offer

People from the waiting list who are invited as founding members get this offer on a paid plan:

  • The first 2 months (60 days) are free. You add a card to start, and you are not charged during the 60 free days. If you cancel before the 60 days end, you pay nothing.
  • After the free days, your card is charged automatically every month at 40% off the regular price of your plan, for 12 months. For example, the Dispatcher plan with 2 trucks is $23.40 USD per month instead of $39 USD, and the Carrier owner plan with 1 to 2 trucks is $29.40 USD per month instead of $49 USD.
  • After those 12 months, the price goes up to the regular price shown on this page and keeps renewing every month until you cancel. We email you 30 days before the discount ends.

When you start to cancel, we may offer you 20% off for 6 months, once per customer. You can say no and cancel anyway.

How to cancel

  • Cancel any time from the billing settings in your account, or by emailing support@lanetally.com from the email address of your account. There is no cancellation fee.
  • After you cancel, we do not charge you again. Your plan does not renew.
  • You keep access until the end of the period you already paid for. If you cancel during the free days, you are not charged at all.

Refunds

  • First payment: you can ask for a full refund within 14 days of your first payment (or within 14 days of a one-time purchase). Email support@lanetally.com.
  • Renewal payments: renewal payments are not refunded, and we do not refund part of a billing period. You can cancel any time to stop the next charge, and you keep access until the end of the period you already paid for.
  • Mistaken or duplicate charges are always refunded.
  • Refunds go back to the card you paid with. Your bank decides how long they take to show, usually 5 to 10 business days.
  • The phone apps sell nothing inside, so every payment is made on lanetally.com and every refund comes from us. If a purchase is ever made through the Apple App Store or Google Play, Apple's or Google's own refund rules apply, and you ask Apple or Google for that refund.

Secure payments

Payments are processed securely by Stripe. We never see or store your card number.

Where LaneTally is offered

LaneTally is made for trucking businesses in the United States and is sold in US dollars. We do not sell it where US law forbids it.

Customer service

Email support@lanetally.com for billing, cancellation and refund questions. We answer within 24 hours, in English or Spanish. Company contact: hello@brightforgelabs.app. Brightforge Labs LLC, West Palm Beach, Florida.