Privacy

Your data at LaneTally

Last updated: November 2, 2026

LaneTally and lanetally.com are owned and operated by Brightforge Labs LLC, a Florida limited liability company, 2287 S Haverhill Road, West Palm Beach, FL 33415. Contact: hello@brightforgelabs.app. "We" and "us" on this page mean Brightforge Labs LLC.

The waiting list: what we collect

When you join the waiting list, we save:

• Your name and email.
• What you do (dispatcher, carrier owner, owner-operator, driver, broker or other). An owner-operator is saved as a carrier.
• Your language (English or Spanish).
• The website that sent you here, if your browser tells us (for example, a Facebook link).
• A one-way code (a hash) made from your internet address (IP), instead of the address itself. We use it only to allow at most 5 sign-ups per hour from the same internet address, to stop spam.

Why

To email you when LaneTally opens, and to give founding members their offer. Nothing else.

Where it is kept

The list is stored with Supabase, a database company, on servers in the United States.

What we never do

• We never sell or rent your data.
• We don't use tracking cookies or ads trackers.

Removing your data

Email support@lanetally.com from the same email address and ask us to remove it. We will delete it and tell you when it's done.

In the app (accounts)

When you or your company use the LaneTally app, it saves what you and your team enter:

• Your account: name, email, phone, language and password (Supabase stores the password scrambled; we can't see it). Admin accounts also use two-step sign-in with an authenticator app. When you accept the Terms, we save the date, the version and your browser or phone type.
• Your company: name, MC and DOT numbers, address, where to send payment (remit-to), billing details and the last 4 digits of the EIN.
• The people you add: carriers, team members and drivers, with their contact details.
• Drivers: name, email, phone, CDL number, state, class, endorsements and expiration, medical card expiration, hire date, emergency contact, on-duty status and truck.
• Drivers' and contractors' W-9 details, if you type them: name, business name, tax class and address. For the tax ID (SSN or EIN) we save only the last 4 digits.
• Brokers and their contacts, phones, emails and bond information.
• Trucks and trailers: unit number, plate, registration and inspection dates.
• Loads and stops: addresses, contacts, phones, appointment times and a map point for each stop.
• Invoices, payments, driver pay and your books.
• Bank statements you upload (the file and each line: date, description and amount), so you can match them to your books.
• Receipts, photos and papers you upload (for example a BOL, a CDL, an insurance certificate, or W-9 and 1099 papers).
• Fuel receipts and IFTA numbers: date, state, gallons and amount.
• Fuel prices and places you share with your team, with your name.
• Files you import from Excel or CSV (we keep the file name and how many rows were added).
• Chat messages, photos in chat, notes, and when a message was seen.
• Alerts in the app (the bell) and a history of changes (who changed what and when), so mistakes can be fixed.
• Your plan: trial dates, billing choice and, if you cancel, the reason you give.
• Location: we don't collect your location today.

Who can see it: only your company and the people you invite, each one only what their role allows (for example, a driver sees their own loads, pay and papers). LaneTally staff can see basic account details (company name, plan, trial dates and sign-up date) to run the service and billing. We look at the rest of your data only when you ask us for help.

Where: with Supabase, on servers in the United States (the photos and papers too).

We never sell or rent it, and we don't use it for ads.

A copy: the owner can download everything in one Excel file with Download everything (Import and export, or Export my data). Photos and paper files are listed by name; to get the files, write to us.

Camera and photos

The phone app asks to use your camera and photo library only when you take or pick a photo (for example a BOL, a POD or a receipt). Photos go only to your company's private storage. The app does not ask for your location or contacts today.

The demo

The demo uses example data. Anything you type in it stays in your own browser. It is not sent to us.

Services we use

• Supabase (United States): database, sign-in, sign-in emails and file storage.
• Cloudflare: hosts lanetally.com and the app, and runs cdnjs, where the website's map and PDF tools come from. It sees your internet address.
• OpenStreetMap and Overpass: map pictures, and places like fuel stations and rest areas, in the app and the demo. They see your internet address and the part of the map you look at, never your account data.
• Google Fonts: the letters on the website, so Google sees your internet address when a page loads. The phone app has its letters, map and PDF tools built in.
• YouTube: the how-to videos. A video loads from youtube-nocookie.com only after you press play; from then on, YouTube's privacy policy applies.
• Google (Gmail): our support email, support@lanetally.com.
• Links you choose to open: Directions opens Google Maps or Apple Maps with the stop address, "Send by WhatsApp" and "Send by text" open your own app with the message, and email links open your own email app. Those apps follow their own privacy policies.

We don't use analytics, ad trackers or crash-reporting services.

What is saved on your device

Your browser or phone keeps your sign-in session, your language, your settings (for example whether you picked dispatcher or carrier owner) and, if you lose signal, the changes waiting to be sent (they are sent when you are back online). These are not tracking cookies, and we don't use cookies for ads. Signing out removes the session.

How long we keep data

We keep your company's data while your account is open. When we delete an account or a business, we finish within 30 days. Records the law requires us to keep (for example billing records) are kept only as long as the law requires. Waiting-list entries are kept until LaneTally opens or until you ask us to remove them. Supabase and Cloudflare keep server logs (internet address and browser) for a short time, for security.

Deleting your account

To delete your account, write to support@lanetally.com from the email you sign in with. The steps, and what is erased and what is kept, are on our Delete your account page. A driver, team member or carrier owner can delete their own sign-in; the records a business keeps about their loads and pay stay with that business.

Security

Your data travels encrypted (HTTPS). Each company's data is walled off, so only its own people can see it. Files are stored privately and open only through short-lived links. No system is perfect; if we learn of a breach that affects you, we will tell you.

Children

LaneTally is for trucking businesses and is not meant for anyone under 18. We don't knowingly collect data from children. If you think a child gave us data, write to support@lanetally.com and we will delete it.

Your rights

You can ask to see, correct, download or delete your data. Depending on your state (for example California), you may have more rights; we honor them for everyone. We never sell or share your data for ads. Write to support@lanetally.com; we answer within 24 hours and finish requests within 30 days.

Coming soon

These are not on yet. Before each one starts, we will update this page: live GPS while a driver is on duty, sign-in and invitations by text message, AI that reads files and answers questions, push notifications, the broker tracking link, the carrier package link, and paying for your plan by card. Each one will say which service it uses and what it sees.

Changes to this policy

If we change this policy, we update the date at the top. For big changes, we tell account owners by email or in the app before they take effect.

Contact

Brightforge Labs LLC, 2287 S Haverhill Road, West Palm Beach, FL 33415. Privacy and support: support@lanetally.com. Company: hello@brightforgelabs.app. We answer within 24 hours. See also our Support page.